MORE
THAN 25,000 DONORS CONTRIBUTE
TO
THE FUND FOR THE ARTS 2005 CAMPAIGN
“Believe
It” Campaign Generates $7.44M in Donations
for
Twenty-Four Member Groups and Programs in Louisville Community
Louisville,
KY —The Fund for the Arts today announced the results
of the 2005 “Believe It” fundraising campaign. More than
25,000 donors gave $7,440,000; 15 new employee campaigns
were established; and seven campaigns raised more than $100,000
this year.
Donor
trends indicate that renewing contributors from the previous
year's campaign increased their gifts an average of 11%.
Employee campaign donors gave an average of 44% more and
individual donors gave an average of 16% more.
“We
are very pleased with the results of the '05 campaign,”
said Allan Cowen, President & CEO of the Fund for the
Arts. “Despite economic challenges, such as rising gas prices
that force all of us to evaluate our household expenditures,
we are grateful to the community for continuing to support
the arts in Louisville at one of the highest levels in the
United States.”
This
year's campaign was the second year of a three-year Humana
Foundation New Gift Initiative Challenge to encourage new
corporate gifts and employee campaigns over a period of
three years. Since 2004, the Fund for the Arts has raised
$225,130 toward the goal of $300,000, all of which will
be matched by the Humana Foundation.
As
compared to previous Fund for the Arts campaigns, this year's
total funds raised ($7,440,000) has decreased slightly from
$7,604,346 raised in 2004. Fund for the Arts analysis shows
that this gap could have been even greater due to significant
shifts in employee and corporate funding resulting in a
loss or reallocation of $894,625 in arts funding over the
last five years. Several major corporations have left Louisville
and the stagnant regional economy have contributed to this
reallocation of arts funding in Louisville. Likewise, local
government funding for the Fund for the Arts has decreased
to $421,700 in 2005 from a high of $550,000 in 2002, although
arts funding from local government to individual arts organizations
has increased by $71,000 since 2004.
“Without
the giving increases from renewing donors and the considerable
number of new donors, this year's funding gap could have
been even greater,” cited Cowen. “We consider this year
a success as we have gained a significant number of new
employee donors that are helping us replace much of the
corporate funding that has left the community.”
The
2005 Fund for the Arts campaign was chaired by Rick Guillaume,
former Chief Executive of BB&T's Kentucky operations.
Rick will be succeeded by Bud Schardein, Executive Director
of Metropolitan Sewer District (MSD) for the 2006 campaign.
Fund
for the Arts
The
Fund for the Arts provides programming and administrative
support to twenty-four member groups and programs, including
grants to nearly 200 community organizations and schools,
throughout the Louisville , Kentucky region. The Fund for
the Arts is the oldest united arts fund in the country and
has raised over $100 million in the community since its
establishment in 1949.
Fund
for the Arts
2005
Campaign Highlights
New
Employee Campaigns
ARCO
Aluminum, Inc.
Macy's,
Jefferson Mall
Bittners
Middleton
Reutlinger
Clear
Channel Radio
Family
Allergy & Asthma
HCA
National Patient Account Services
OfficeMax
Hesco
Parts
Quantum
Communications
Kentucky
Select
TARC
Woodward
Hobson & Fulton
Leadership
Louisville Center
Montgomery
Chevrolet Automotive Dealerships
Boland-Maloney
Companies
with significant increases in employee campaigns
Yum!
Brands, Inc. raised more than $50,000 new dollars
for a total of $276,000
Humana,
Inc . raised almost $40,000 new dollars for a total
of $408,000
Louisville
Water Co. more than doubled from $8,608 in 2004
to $21,273 in 2005
Employee
Campaigns that raised more than $100,000
Humana,
Inc.
Brown-Forman
Corporation
YUM!
Brands, Inc.
Jewish
Hospital HealthCare Services
Jefferson
County Public Schools
Norton
Healthcare
Louisville
Metro Government
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